Bird & Blend.

The brief for this module was to create a new concept for the existing Bird & Blend monthly subscription box and accompanying tea caddy. Everything we did in this project was also required to enhance “personal nourishment” in some way.

To start off the improvement of the subscription box I bought one and assessed the opening experience personally and I also gave it to some other people to open. Here are some of the issues identified: The pouches all looked the same and didn’t reflect the fun nature of the company, once the box was opened it was not resealable and therefore hard to store and also the instructions were too vague for someone who hasn’t tried loose leaf tea before.

When talking to current Bird & Blend customers, I identified an issue that many people are buying these subscription boxes yet they don’t have a good way of storing all the pouches that it comes with.

Below can be seen the original box and caddy and then further down are the redesigns I came up with: